Soga Foods

When the Soga Foods marketing department asked us to tackle their new web site, we knew the challenge would be tough, but we like toughies. Their team said, "Try and make tofu fun!" So, we presented 2 different concepts, had them select a direction to run with and the began refining our ideas.

The end result was a playful palette that mixed sunny colors with cheerful pastels. The illusion of depth and addition of curves in the top banner area was created to generate visual interest and move the eye from left to right, then down. Some of our favorite interior pages were the product and recipe collection pages.

History Matters & Good Stuff

Our extensive history with the WD-40 product line and large e-commerce stores came in handy when the different layouts for the Soga products were developed. One of the obstacles Soga faces is that most of the U.S. audience base is not educated on tofu preparation, handling and cooking. The Soga Recipe Collection was designed to assist with tofu education, offer cooking tips, introduce Soga's lead chef and spark cooking enthusiasm with the viewers.