SearchEngineSales.comWhen Internet marketing expert Catherine Seda wrote her first book, "Search Engine Advertising," she needed a companion web site to promote the book and provide readers with extra tools, resources and bonus materials.The book site needed to reflect Ms. Seda's impeccable reputation as a well-known internet and search marketing expert. We began the creative process by researching the following types of sites: popular authors, professional speakers, search marketing and yes, high-end vehicles. An element we needed to keep in mind was to visually tie the site to the book cover and yet not design an exact match. Site ResultsWe delivered a clean, easy to navigate web site that combines white space with the calculated placement of content. Specific elements on the home page, (screen #1), needed to be positioned above the fold, capture attention quickly and boldly invite readers to explore further. SearchEngineSales.com is unique for a custom book site...engaging, informative and it has great content–of course.There's Nothing Like Being in the Top 10With Spike Likes SEO design, and the author's SEO efforts, for its #1 keyword this site still has a "Top 10" ranking in Google and Yahoo...out of more than 70 million web results. Not bad! |