Contract Work for Sitelab: MD7
This project for Sitelab was different in that they needed two,
very
different home page concepts for one client, MD7.
It was a great opportunity to help define MD7's online presence. The goal was to push hard on the concepts
intellectually, artistically and present something fresh and unexpected.
We delivered two contrasting, highly thoughtful, beautiful designs each containing the potential for sophisticated Flash modules in the upper portion of the layouts. Screens 1-3 show concept #1 and screens 4-6 are concept #2. Concept #2, (with the tree), we internally dubbed "the leap" because we knew it would be the riskiest conceptual leap if they selected the design. Ultimately, they chose to work with the sleek and technical looking concept #1.