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MapMyWalk.com

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MapMyWalk.com

SPiKE LiKES web design: MapMyWalkMapMyWalk was the surprise site of the MapMyFitness family. Why? Because we initially thought it was going to be a tough nut to crack...the target audience for MapMyWalk is huge. Keeping in mind the primary jewel tones and secondary hot colors utilized in the previous sites, MapMyWalk ventures towards a softer approach and yet...

We Decided to Take a Risk

Our lead designer wrapped the look and feel in violets and merlots. Then, introduced a tangy orange and a candy (M&M) blue for the secondary palette. Starts to sound delicious, doesn't it? Part of the palette's inspiration came from popular cuisine on and off-line materials. The MapMyWalk concept was presented to the MapMyFitness team and finalized in one round. Nut–cracked. top