Contract Work for Sitelab: LeonardoMD
An interface only request, the LeonardoMD design work needed to softly
attract 3+ viewer types: physicians, office managers, staff from a billing
department and our personal twist...the physician's family in particular
the spouse. How did we propose adding the family audience?
If you look at the home page, screen #1, the second image in the central panel of photos
shows a doctor with his wife on a cruise ship holding a computer on
his lap. Note the computer screen–
we're soooo sneaky.
There's a dual message. First, the LeonardoMD web-based software
is potentially accessible from anywhere, even on a boat. The second message is that their
products free doctors from the worry, stress and time consumption an
office demands allowing him or her to spend more time with who? You
guessed it...
the family. What doctor isn't pressed for time and
could either use more of it or find ways to get more and spend
it with family or, (just a joke), on a golf course.