|
Details An enjoyable design challenge because the Sharp team was looking for something that visually matched their hospital's innovative and distinctive approach to patient care. The design needed to subtly mimic architectural elements of the new building, combine emotional undercurrents of strength and tenderness, and look unexpected. Not just another gray hospital site, but approachable and meaningful. We even used the phrase "beyond expectations," pulled out of the air during one of the brainstorm meetings, grabbed a hold of and utilized as a graphical element in the design. Services
|