The MapMyFitness snowball effect
Sometimes web design projects start off small and snowball (ha! ha!) into an avalanche of design activity. Map My Fitness LLC happened to be this kind of project. We began the MapMyRun web site redesign, assisting with new UI solutions, and revamping the MapMyRun logo. Little did we know...
Let the pluralizing begin! Within a few weeks, we were asked to "pluralize" all the work completed to date. What is pluralizing in web speak?
Pluralizing means
creating logo-S, not just logo, and an assortment of sophisticated "skins" for MapMy
Run, MapMy
Ride, MapMy
Walk, MapMy
Tri and MapMy
Hike. The scope of the project began to grow to the boggle point. Logos were everywhere! Rich email stationery needed to be thoughtfully created, business cards and huge amounts of banners ads!
We've been an extended part of the MapMyFitness team for almost 3 years–
every moment has been treasured.